Find the points where onboarding and activation journeys lose users.
SaaS & Technology / Keep products connected to their users
Make product communication part of the experience.
SaaS teams lose engagement when onboarding is unclear, product value is hidden, or important security and billing messages arrive without context. When messages are missed, ignored, or hard to act on, MXGO helps you see where engagement is being lost and what to improve next.
The engagement gap
A delivered message
is only the beginning.
Connect product usage, lifecycle, security, billing, and support signals.
Prioritize communication changes that help users adopt and keep using the product.
Simulated situations / SaaS & Technology
When engagement
starts to slip.
A B2B SaaS platform
The situation
Trial users opened onboarding emails but did not complete the setup steps needed to reach activation.
Where MXGO helps
MXGO helped separate attention from action and identify the handoff between message, product task, and support.
A developer tools company
The situation
Security and billing notices were delivered, but support tickets increased after product changes.
Where MXGO helps
MXGO compared communication streams and user responses to reveal where important information was not sufficiently clear or visible.
These are illustrative situations. MXGO uses your own communication, audience, and journey signals to identify the friction in your context.
MXGO / from friction to engagement
Understand why people
stop responding.
01
Analyze
Connect communication, audience, database, and journey signals to see where attention drops.
02
Prioritize
Separate delivery problems from relevance, timing, frequency, and experience problems.
03
Improve
Turn evidence into practical recommendations that help more people open, read, click, and respond.
SaaS & Technology / next step